The Village Festival

Conway Creative have been a major creative sponsor for the Village Festival in Yeppoon for a number of years. In previous years we had worked with existing branding to create the advertising & promotional elements. In 2017 we were approached by the board to completely reinvogorate the Village Festival brand in order to reflect the new direction the festival had been taking.

Starting with the logo, we rebuilt all the branding & promotional elements including the festival’s website.

The objectives for the new brand design was to make it coastal, fun & inclusive. We also incorporated many of the original human figures from the old Village Festival logo, acknowledging where the festival has come from and maintain some connection with the past. The figures represent the various artistic mediums the festival includes; music, visual, theatre, as well as a community/family aspect. The bright colours used in the brand portray the element of fun and celebration that the festival embodies.