We were engaged to deliver a comprehensive suite of design materials for Dayz on the Sand, a vibrant music event held on the stunning shores of Great Keppel Island. The project involved crafting a cohesive visual identity that captured the laid-back yet energetic vibe of the event. This included the design of event signage and posters for both on-site and pre-event promotion, website banners and digital collateral for use across the website and ticketing platforms, as well as social media content to boost engagement and ticket sales.
We also created event merchandise such as t-shirts and stubby coolers, ensuring that the brand was consistently represented across all physical and digital touchpoints. The overall goal was to deliver a bold and recognizable visual presence that would connect with audiences and enhance the festival experience from first click to the final sunset.