Conway Creative partnered with Capricorn Events to bring SMOKED to life as a bold, high-impact festival brand celebrating live music, barbecue culture and large-scale entertainment. Our scope covered end-to-end brand development, setting the visual tone for the event and rolling it out across a comprehensive suite of assets. This included the event website, promotional posters, site maps, flags, banners, timetables and a full social media toolkit designed to build momentum and drive ticket sales. With a focus on clarity, energy and scalability across print and digital platforms, the SMOKED brand was crafted to perform just as strongly on the showgrounds as it did online; delivering a cohesive, recognisable presence for a new event that aims to scale to a national level.